EP28. Go Invisible and Profit!—The New Business Breakthrough by Mitch Russo


Mitch Russo says, “Go invisible and Profit!” He co-founded Timeslips Corp, which grew to become the largest time tracking software company in the world before it was sold in 1998. Then, Mitch went on to join long-time friend Chet Holmes as President; later to join forces with Tony Robbins and together created Business Breakthroughs, International with nearly 300 people and about $25M in sales.

In 2015, Mitch released The Invisible Organization: How Ingenious CEOs are Creating Thriving, Virtual Companies, which is the CEO’s guide to transitioning a traditional brick and mortar company into a fully virtual organization. It became an instant bestseller on Amazon across several categories.

Mitch wants to change the world by helping more people work from home; save money and eliminate that soul-sucking commute to work. And of course, make businesses more profitable while doing so.

Mitch Russo gives us the latest: The New Business Breakthrough on this episode of Revenue Chat with Tony DUrso.


  • How to find the ideal price to charge for your products and services?
  • A whole new way to look at marketing and sales: The Invisible Organization.
  • How to rid your company of overhead and expenses thus more profit?
  • How to shift your perspective & discover the secrets to deliver more value?
  • How to move through business challenges that normally hold you back?
  • How to recognize the flow of prospects and clients?
  • How to better manage your entire workforce with simple automated systems?
  • How to get the systems in place to track, manage and help your sales staff be more productive?
  • Insightful quotes and comments on Tony Robbins, Thomas Edison, Mark Twain, Col. Sanders, and the Founder of Hoover Vacuum.

Mitch gives us the lowdown on the new business breakthrough in this interview. Really good stuff. Must listen.


If you like pleasure reading, and you enjoy zoning into a good read that you cannot put down, check out The Good, Bad and Gold: The Pursuit. This was a labor of love of ten years in the making. I am well into Book 2 (Dark Horizons). I am also working on an Expanded Edition of The Pursuit with a pre-history of the Imen. It’s a work in progress, so let’s see how that all comes together.

If you want to get some of the simplest and easiest basics of sales, then check out Easy Sales Procedures. You’re gonna say, hey, this is so basic…this is too easy… Yeah, well, I get that a lot.–You need the building foundation in place before you add any floors, right? Check it out and let me know how you like it.

If you want some nostalgic reading; if you want to read one of the most craziest stories you ever heard, then you gotta check out: The Crazy Life of a Kid From Brooklyn by Bill Morgenstein. You will NOT believe the wild antics this guy gets into! And it’s a true story!–And I still can’t stop laughing about the prom! Insane!

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Thanks, and remember:

YOU can make life better for yourself and everyone: Choose Wisely!




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