EP2. Mark Herdering: Hanging Out for a Living


Revenue Chat with Tony DUrso welcomes Mark Herdering bestselling author of Hanging Out for a Living to talk about how he grows his business by simply hanging out and having a lot of fun.

Hanging Out for a LivingMark says by giving service unselfishly to others, that you get referrals in volume. Now, you may think that sounds good, or maybe not even possible.—- Well, It’s not only possible, but Mark has been doing it for 10 years! And we are going to learn all about it.

Mark Herdering, author of the very successful, Hanging Out for a Living, discusses how he developed and uses his golden principles for a stress free life, as well as a very profitable business that anyone can mirror.

After years of struggling in traditional sales, Mark built a business that reached $1,000,000 in annual revenue in less than three years (on a 93 cent per-unit item) using a unique referral action plan. His extensive networking ability has driven his professional accomplishments and has expanded his career portfolio to wearing the hats of speaker, writer and business connector.

Mark shares his passion for sharing the formula for building business by referral in his first book, Hanging Out For A Living, a business fable about the philosophy, art and strategy for building a referral based business.

Join me on Revenue Chat as I chat with Mark Herdering.


  • We discussed his new book Hanging Out for a Living. (The audio book is great as Mark acts out his characters.) Mark went from making a great living as a metal fitter and welder, to a new business where his sales exceed a million a year, and that is truly just from hanging out for a living.
  • The story in his book, while a fiction novel, is entirely true. He had a 3 month sales quote to generate $155,000 in annual revenue and by the end of the 2nd month, had sold absolutely nothing. Zero. He was asked to quit then, and not wait for his 3 moth probation to end.
  • With 30 days left he changed everything and went against all the training his company had given him… The rest is spectacular.


An awesome interview with author and friend Mark Herdering. A very cool guy! 

I appreciate your listenership and hearing from you means a lot to me. Feel free to drop me a message.

If you like pleasure reading, and you enjoy zoning into a good read that you cannot put down, check out The Good, Bad and Gold: The Pursuit. This was a labor of love of ten years in the making. I am well into Book 2 (Dark Horizons). I am also working on an Expanded Edition of The Pursuit with a pre-history of the Imen. It’s a work in progress, so let’s see how that all comes together.

If you want to get some of the simplest and easiest basics of sales, then check out Easy Sales Procedures. You’re gonna say, hey, this is so basic…this is too easy… Yeah, well, I get that a lot.–You need the building foundation in place before you add any floors, right? Check it out and let me know how you like it.

If you want some nostalgic reading; if you want to read one of the most craziest stories you ever heard, then you gotta check out: The Crazy Life of a Kid From Brooklyn by Bill Morgenstein. You will NOT believe the wild antics this guy gets into! And it’s a true story!–And I still can’t stop laughing about the prom! Insane!

Thanks, and remember:

YOU can make life better for yourself and everyone: Choose Wisely!

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